Hi, I’m Alban. I’m French, and yes, the photo above is a few years old now.
I started out in mechanical and energy engineering, and spent the better part of a decade there before drifting toward digital technologies around 2015. I won’t pretend it was a grand master plan — the tech world was buzzing at the time, I was curious, and one thing led to another. I’ve never quite shaken my fondness for engineering and the hard sciences, though. That way of thinking still shapes how I look at almost everything.
Since then I’ve been lucky enough to work alongside genuinely smart, generous people across a handful of tech companies. I’m not an expert in all of it, but I’ve spent real time getting my hands dirty in:
- Product management
- Digital analytics
- Growth hacking
- Digital marketing & advertising
- Marketing & sales automation
- A/B testing & Randomized Controlled Trials (RCT)
- Process automation, monitoring & improvement
- Project management
- Web development
Which, in a roundabout way, is what brought this blog into existence.
I write here mostly to think out loud — to revisit what I thought I’d understood, fill in the gaps, and pass along anything that might save someone else a bit of trouble.
So if you’re just getting started, or simply curious, you’re very welcome here. I don’t have all the answers, but I’m always happy to figure things out alongside good company.
There’s a line from Professor Norman in Lucy (2014) that has stuck with me:
“You know… If you think about the very nature of life… I mean, at the very beginning, the development of the first cell, when it divided into two cells… the sole purpose of life has been to pass on what was learned. There was no higher purpose. So if you’re asking me what to do with all this knowledge you’re accumulating, I say… Pass it on…”