24 May 2019#SEO #digital-marketing Major Updates to Google Rank Algorithm: How They Shaped the Entire SEO IndustryExplore major Google algorithm updates and stay ahead in SEO. Learn about Panda, Penguin, Hummingbird, and more. Understand their targets, mechanisms, and adjustment strategies for search success.
15 April 2019#SEO #digital-marketing Search Journey: Same Query, Different SERP. Results Going Beyond AnswersAs the web is becoming the primary source of information, Google realizes search is no more a singular request, but a series of related searches, performed throughout an afternoon, a week, or longer.
12 March 2019#SEO #digital-marketing Keyword Research: Why Mapping Searcher's Intent to the Buyer's Journey?Using search intent to map keywords to your buyer's journey is one important step towards improving your content strategy.
16 February 2019#digital-marketing #advertising The Elements of Breakthrough AdvertisingMarketers don't spend nearly as much time as necessary to really get to know their market's emotional hot buttons.
10 January 2019#digital-marketing #content-marketing 9 Steps to Craft a Blog Article your Audience Will LoveGood writing takes work. It takes time, preparation, research and a ton of editing and re-writing to churn out something worthy of being read by someone other than yourself.