24 May 2019#SEO #digital-marketing Major Updates to Google Rank Algorithm: How They Shaped the Entire SEO IndustryExplore major Google algorithm updates and stay ahead in SEO. Learn about Panda, Penguin, Hummingbird, and more. Understand their targets, mechanisms, and adjustment strategies for search success.
15 April 2019#SEO #digital-marketing Search Journey: Same Query, Different SERP. Results Going Beyond AnswersAs the web is becoming the primary source of information, Google realizes search is no more a singular request, but a series of related searches, performed throughout an afternoon, a week, or longer.
12 March 2019#SEO #digital-marketing Keyword Research: Why Mapping Searcher's Intent to the Buyer's Journey?Using search intent to map keywords to your buyer's journey is one important step towards improving your content strategy.